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Sage provides online Encyclopedias, Handbooks and Dictionaries that cover topics in the Business & Leadership.
The social sciences platform for SAGE and CQ Press books, reference materials and other content.
Market Research Handbook
Market Research Handbook by
Call Number: ebook
Publication Date: 2008
The Handbook explains the latest research techniques and methodologies within a contemporary business context.
Welcome to Marketing Research
"Times Square 3" by Yves Le Bail is licensed under CC BY-SA 4.0
Marketing research is the common currency in modern business practices as business and marketing decisions rely on research to make informed choices. BUS 402 helps students explore the critical role of marketing research in business, learn the language of marketing research, and learn how to implement and interpret key marketing research techniques.
This course guide was created to help facilitate those research techniques by crafting a collection of resources that may be of use to you for this class.
Social Sciences Liaison Librarian