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BUS 402: Marketing Research: Company & Industry

Course guide to support research assignments for Business 402: Marketing Research

SIC and NAICS Codes

SIC/NAICS Directories are numerical classification systems to help identify and organize like companies within the same industry.

NAICS Search The North American Industry Classification system (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting and analyzing statistical data related to the U.S. business economy.

  • NAICS was adopted in 1997 to replace the Standard Industrial Classification (SIC) system to allow for a high level of comparability in busines statistics among the North American countries.
  • "Concordances" -- A detailed conversion (concordance) between the SIC and 2002 NAICS is available in Excel format. There are no plans to develop a concordance between the SIC and 2007 NAICS.

SIC Manual SIC codes and their descriptions at the Occupational Safety & Health Administration (OSHA) website

Websters Online A quick way to look up SIC codes and corresponding NAICS codes (use the left column).

Company Information

Market and Industry Research

Business Directories

Need help?

This guide highlights only a small portion of the many resources available to you.  If you're not finding what you need, don't hesitate to contact Andrea!

Andrea Klyn
Social Sciences Liaison Librarian
email: aklyn@pugetsound.edu
tel: (253) 879-2875
office:  Collins Library 141

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